Maria McCool

Founder / CEO / Professional stylist

Maria McCool is the Founder and CEO of Calista, a brand that makes hair products and tools for quick,
effective transformations that bring out the best in all of their uniquely beautiful customers. She is an
entrepreneur, on-air presenter, professional hairstylist, and huge believer in self-love. Maria opened
Calista Salon & Spa in 1989, when she was just 23 years old. After years of hearing complaints from
frustrated clients about wanting to have the salon experience at home, she decided to create it for
them. Calista Salon grew into a brand and launched on QVC with major success in 2007. Since then,
Calista has continued to expand, providing hair products and tools to women across the nation and
perpetuating Maria’s mission to help all women love themselves and feel brave about their beauty, or as
she calls it, BeautyBrave.